Tuesday, 20 November 2012


Vacancy for Brand Manager, MaCleans (GSK)

Vacancy for Brand Manager, MaCleans (GSK)
  • Responsible for the initiation, planning, implementation, control and co-ordination of the volume driving and market share-gaining activities designed to sustain the assigned Brand as a veritable asset delivering outstanding value and enhancing profitability of the brand in line with Company’s overall profit and portfolio objectives
  • Key Responsibilities -Conceptualize and develop strategic brand equity building effort priorities and annual brand plans
  • -Follow through implementation of the brand plans to ensure attainment of business objectives
  • -Work with sales management team to ensure realization of sales, distribution and profit objectives of the category
  • -Identify the brand market research needs; to generate a bank of consumer and customer insight for brand activities.
  • -Manage advertising agency to ensure strategic, efficient and effective media is bought
  • -Charts plan on how to ensure that brands are ahead of the competition.
  • -With the sales team, come up with exciting and compelling sales promotions and activations that help in entrenching our brands and drive business objectives.
  • -Work with GMS management team to ensure timely implementation of new products
  • -Manage demand forecast for the brand
  • -Co-ordinate and champion all media and media monitoring activities for the brand
  • -Ensure strategic, efficient and effective management of brand A & P to achieve annual objectives
  • Applicants must possess a good first degree in Health Sciences / commerce. S/he must have a 3-5 years experience managing brands preferably from an FMCG company.
  • Sound communication skills
  • Persuasive and negotiation skills
  • Organisational skills
  • Good analytical skills
  • Good Project Management Skills

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