Monday 14 January 2013


MTN Nigeria Latest Vacancy

DEPARTMENT: Marketing and Strategy

  • Management of all Master Brand Equity Initiatives
  • Prepare relevant documentation and coordination of all marketing agencies (communication, event, media, PR etc). Documentation will include but not restricted to ; raising contracts, process payment, resolve any issues etc
  • Ensure campaigns are deployed effectively to deliver better value to MTN
  • Effective monitoring and documentation of  competitors activities, initiatives, promotions etc
  • Monitor activities on all MTN digital touch points including; MTN Online .com (home page and top level sections), and MTN brand presence on other  social networking sites
  • Assist with managing sponsorship properties that grow brand affinity and TOMA that can be leveraged for acquisition, retention and usage.
  • Assist with managing marketing communication and media companies’ interface and ensuring effective leveraging of Sponsored events
  • Assist with managing other internal stakeholder’s requests within the business such as Enterprise solution, Customer Relations, Sales and distribution, Corporate relations etc. Ensuring compliance with CI rules across board.
  • Assist to develop and execute brand equity building strategies for Master Brand.
  • Develop and monitor key market indices as they affect brand preference, equity and market share.
  • Assist with developing  rollout plans and route to market strategy for all Master brand initiatives
  • Assist in managing  the following brand equity and affinity growing projects: WWTBAM and  EPL platforms from the Masterbrand standpoint and support the segments on other brand equity building projects like  Project Fame, Family Game show, Dandali etc
  • Assist in developing  consumer acquisition and usage increment promotions in conjunction with segment managers to leverage brand properties
  • Leverage MTNF initiatives to enhance brand equity (Develop cause marketing advertising campaign with corporate services)
  • Provide Brand support to other functions like HR/Network group/IS and CR
  • Manage and monitor the production of advertising creative materials e.g. Outdoor, TV and Radio
  • Monitor Competitor activities – (Other GSM Providers)
  • Monitor deployment and replacement of outdoor materials
  • Monitor and ensure prominent visibility of the MTN brand across the country, using both traditional and digital mediums of advertising
Open Plan Office. Normal MTNN working conditions.
REPORTING TO: Master Brand Manager
  • First degree in marketing, economics or any other social science
  • A professional qualification of CIM or any other marketing related professional body
  • Member of NIM (Nigerian Institute of Marketing)
  • 4 years work experience which includes;
  • Experience in brand management in a marketing department or advertising
  • Experience in creative agencies, writing and interpreting briefs to develop campaigns
  • Experience of marketing plans, advertising materials and product life cycle monitoring
  • Experience in customer engagement execution.
  • Experience in developing communication, events and PR briefs
  • Good understanding of the telecommunications market.

DUE DATE: 1/18/2013.

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