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Job Title: Digital Media Planner
Location: Lagos
Responsibilities:
- The Digital Media Planner has responsibility for developing, implementing, and optimizing online strategies and initiatives for a variety of clients.
- Integrates digital media with offline advertising and marketing programs.
- Strategizes ways to most effectively use Internet and other digital media budget to the greatest benefit for our clients.
- Recommends online media budgets, supervises media billing, manages reconciliation, and all budget reporting as requested.
- Develops buying strategies for maximizing media money, and handles media RFPs and negotiations.
- Writes online media plan recommendations and point-of-views across a wide array of opportunities.
- Utilizes research to develop target audiences and media recommendations.
- Consults and provides POV guidance across variety of social and earned media opportunities, including ways in which they can be connected with paid media opportunities.
- Seeks out and shares emerging media and relevant advertising opportunities with the media department and client teams.
- Works closely with media supervisor, account team/client throughout online campaigns to monitor, report and optimize performance, resolving any performance issues.
- Understands various tracking services and can build campaigns, traffic and track them for reporting purposes.
- Analyse tracking results and write detailed campaign reports.
- Works closely with creative team to ensure efficiencies with campaign pre- planning (aligning creative vision and assets with media plan) as well as campaign execution (timeliness of all asset delivery and ensuring full functionality of all deliverables).
Qualification/Experience:
- 2 years of online media planning/buying experience.
- Good writing and presentation skills, strong negotiation skills, detail-oriented with strong attention to follow-through.
- Working knowledge of basic media math and negotiations tools including, but not limited to: CPM/CPA/CPC modeling, ROI forecasting, cost negotiation and budgeting.
- Strong personal case studies with attention to detail and analytical thinking skills.
- Experience using DoubleClick/Dart and/or AtlasDMT adserving technologies.
- Experience with online research tools including Nielsen, @Plan, AdRelevance, ComScore, Google Analytics, etc.
- Highly numerate; extremely good in maths and very good use of excel.
Application Closing Date
30 June, 2012
How to Apply:
Interested candidates should send CV and application to: jobs@bytesizeng.com
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