JOB TITLE: MASTER BRAND SPECIALIST
DEPARTMENT: Marketing and Strategy
LOCATION: Lagos
JOB DESCRIPTION:
Open Plan Office. Normal MTNN working conditions.
REPORTING TO: Master Brand Manager
REQUIRED SKILLS:
QUALIFICATION: other
CLICK LINK TO APPLY
http://careers.mtnonline.com/mtncareers/vacancies.asp?deptid=8&id=1923
DUE DATE: 1/18/2013.
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DEPARTMENT: Marketing and Strategy
LOCATION: Lagos
JOB DESCRIPTION:
- Management of all Master Brand Equity Initiatives
- Prepare relevant documentation and coordination of all marketing agencies (communication, event, media, PR etc). Documentation will include but not restricted to ; raising contracts, process payment, resolve any issues etc
- Ensure campaigns are deployed effectively to deliver better value to MTN
- Effective monitoring and documentation of competitors activities, initiatives, promotions etc
- Monitor activities on all MTN digital touch points including; MTN Online .com (home page and top level sections), and MTN brand presence on other social networking sites
- Assist with managing sponsorship properties that grow brand affinity and TOMA that can be leveraged for acquisition, retention and usage.
- Assist with managing marketing communication and media companies’ interface and ensuring effective leveraging of Sponsored events
- Assist with managing other internal stakeholder’s requests within the business such as Enterprise solution, Customer Relations, Sales and distribution, Corporate relations etc. Ensuring compliance with CI rules across board.
- Assist to develop and execute brand equity building strategies for Master Brand.
- Develop and monitor key market indices as they affect brand preference, equity and market share.
- Assist with developing rollout plans and route to market strategy for all Master brand initiatives
- Assist in managing the following brand equity and affinity growing projects: WWTBAM and EPL platforms from the Masterbrand standpoint and support the segments on other brand equity building projects like Project Fame, Family Game show, Dandali etc
- Assist in developing consumer acquisition and usage increment promotions in conjunction with segment managers to leverage brand properties
- Leverage MTNF initiatives to enhance brand equity (Develop cause marketing advertising campaign with corporate services)
- Provide Brand support to other functions like HR/Network group/IS and CR
- Manage and monitor the production of advertising creative materials e.g. Outdoor, TV and Radio
- Monitor Competitor activities – (Other GSM Providers)
- Monitor deployment and replacement of outdoor materials
- Monitor and ensure prominent visibility of the MTN brand across the country, using both traditional and digital mediums of advertising
Open Plan Office. Normal MTNN working conditions.
REPORTING TO: Master Brand Manager
REQUIRED SKILLS:
- First degree in marketing, economics or any other social science
- A professional qualification of CIM or any other marketing related professional body
- Member of NIM (Nigerian Institute of Marketing)
- 4 years work experience which includes;
- Experience in brand management in a marketing department or advertising
- Experience in creative agencies, writing and interpreting briefs to develop campaigns
- Experience of marketing plans, advertising materials and product life cycle monitoring
- Experience in customer engagement execution.
- Experience in developing communication, events and PR briefs
- Good understanding of the telecommunications market.
QUALIFICATION: other
CLICK LINK TO APPLY
http://careers.mtnonline.com/mtncareers/vacancies.asp?deptid=8&id=1923
DUE DATE: 1/18/2013.
Subscribe to Nigerian Careers Today's Feeds in a Feed reader or Sign Up for Free Email Updates and you'll never miss a single post. After subscribing, check your email to activate your subscription. Thanks for visiting!
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